In addition to today’s Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for June 01, 2007:

  It’s True-gle!  [Burning Questions - The Official FeedBurner Weblog]

No more speculation… no rumors… and no more hushed whispers around the water cooler:  FeedBurner is now a Google-owned business.  Google also posted an announcement on the Official Google Blog.  Both companies talk about the integration of FeedBurner’s services into existing Google products (and I can’t wait to see what these two come up with).  I’ve understood the reasoning behind most of the recent string of acquisitions sweeping the technology world as of late.  But if any of them seemed to make the most sense - and be the best fit - it’s these two.  I’m sure FeedBurner will fit right in at the Googleplex and I congratulate them on their success!

  AOL’s New Local Search Beta  [Search Engine Journal]

AOL didn’t make too big of a stink about the newest version of their local search.  In fact, there’s no indication from the main AOL site that the local search has been updated.  AOL’s recent efforts have started to impress me more and more.  Local Search is no different - I like it.  I haven’t moved to the AOL world just yet… but there are some nifty features over there that are quite useful (like the ability to quickly generate driving directions from any of the search results).

  Sproose: Human Powered Search Meets Digg  [TechCrunch]

You’ll never believe this!  Another search engine is launching!  I know… who’d have thunk it, right?  So ok… maybe I’m  being facetious.  But it’s worth mentioning that Sproose is at least taking a semi-novel approach:  search results get voted up and down like stories at Digg (or any other social news site).  The problem is… while Sproose was busy building Digg-like functionality into their search engine, they failed to recognize that the model is not really a good way to find “the best” news and, by extension, a search result.  Digg isn’t known for being a good representation of the news that the majority of the population would find read-worthy.  Why would Sproose’s search results fare any better?

It’s hard to believe that June is already here.  In a few weeks the year will be half over (and I just got used to writing 2007… sheesh!).

Have a great weekend, everyone!  We’ll be back first thing Monday morning to get this party started again.