In addition to today’s Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for June 05, 2007:

  Policy Updates — and it’s not even Thursday!  [Inside AdSense]

Google has updated a couple of AdSense policies.  So what’s different, you ask?  AdSense publishers are expected to comply with “the spirit” of Google’s Page Quality Guidelines.  Basically… your website should be of the same quality as the landing pages Google expects of it’s AdWords advertisers.  Whatever that means.  Google has also increased the number of permitted link units per page to three.

  Yahoo’s New Quality Based Pricing Looks at Conversion Rates  [Search Engine Roundtable]

Lots of folks have been talking about Yahoo’s new quality pricing guidelines.  But few people can really say exactly what is going on.  According to correspondence with Yahoo, SERoundtable is able to shed a little more light on the subject.  In a nutshell, Yahoo is looking at how well traffic from a given publisher converts when it decides how to price the ad.  Ads on low-converting sites are discounted.  This is good news for advertisers.  But as SERoundtable points out… publishers aren’t as thrilled.

Ask.com grabbed up all the news today.  Without their launch and new version it would have been a really, really slow news day!

I’m keeping my fingers crossed for more excitement tomorrow!