In addition to today’s Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for June 06, 2007:

Ask.com Wants to Search Sites For You [SEO by the Sea]

A new patent granted to Ask.com suggests that the search company may be working on a way to let their search engine execute site-specific searches from within their own search results. In the example used on SEO by the Sea, a user searches for a specific brand of laptop computer. Ask.com pulls sites that sells laptop computers and then executes a site-search on those specific sites. The search results from the site-search would then be aggregated into Ask.com’s results. Further investigation of the patent suggests Ask.com might even be working a way to let people shop from these sites without ever having to actually visit them.

Google Webmaster Guidelines Updated [Search Engine Roundtable]

The main difference with the newly revised guidelines is wording: they appear to be much more clear. But none of this still is really anything “new” per say (don’t hide hide text, don’t cloak, don’t keyword stuff, etc).

SMX Video - Matt Cutts Explains How to Get Out of Google’s Supplemental Index [Marketing Pilgrim]

Because of regulations in place over the amount of video footage from SMX that can be published, this is a short clip. But it’s a good one. As Cutts explains it, the Supplemental Index isn’t a penalty as much as an indicator that there’s not enough PageRank to cover an entire site. His example is a site with 60,000 pages and a low PageRank. When that PR is spread across all 60,000 pages you end up with a bunch of pages with really bad PR. Incoming links and increases in PR are two ways Cutts says pages can get out of the Supplemental. But he also says that pages are parsed differently when they’re Supplemental.

The middle of the workweek is upon us. Until we start the downhill slide tomorrow… have a great evening.