In addition to today’s Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for June 08, 2007:

Newspaper Alliances Help Yahoo! Expand Ad Reach [Read/Write Web]

I’ve been following Yahoo!’s newspaper consortium pretty closely. Why? Because there’s the potential for this to turn into more than just a deal with a bunch of newspapers. Yahoo! is in a position to really work this situation to their advantage… if they execute things properly. I have a couple of theories and possible outcomes… but I’ll save those for a post all their own.

Six Ways to Instantly Find the Right Words [Copyblogger]

If you asked most writers what their most frustrating experiences might be, I bet you’d get two answers most often: writer’s block and “thought block” (not being able to put your thoughts into words that other humans can understand). Copyblogger has some good suggestions here (although I’m not sure they’re all really “instant”). A couple of others that I’ve found helpful are:

• The dumb-down game: write what you want to say in a way that makes sense to you… and then work backward to “dumb it down” for people who aren’t inside your head. Note that you’re not technically “dumbing” it down (unless you are vastly superior in your intellect). You’re making something easier to understand by more people.
• Make an analogy: maybe it’s just me… but I find analogizing difficult-to-describe things a hoot. If done correctly, analogies are pretty effective in getting the general idea across. Once the general idea is covered, you’ve got a little more freedom with your writing.

Google Updates AdWords Landing Page Quality Score [Search Engine Roundtable]

Google made what they described as a “minor” update to landing page quality scores and told SERoudtable that most advertisers wouldn’t not a change. Still… it didn’t take long to uncover a couple of threads with people talking about campaigns going form “Great” to “Poor” over night with increases in bid amounts to match. Have you noticed any changes in your quality scores?

I can’t believe another weekend has arrived. Ask.com was the big news maker this week with the launch of Ask 3D. eBay decided to challenge Google to a radio advertising auction war while privacy groups pushed harder for the FTC to step in and regulate Big G.

For a week with relatively little news quantity-wise, there sure was some big stuff going down. Hopefully next week will be just as exciting!

We’ll see you Monday morning!