From Reuters “Google’s breakneck changes stoke privacy fears“:

Most people missed the announcement about how Google Inc. wants to burrow inside your brain and capture your most intimate thoughts. That’s because it never happened.

But Google, the world leader in Web search services, is the focus of mounting paranoia over the scope of its powers as it expands into new advertising formats from online video to radio and TV, while creating dozens of new Internet services.

There’s not really anything in this article that those of us who follow the search industry don’t already know. But I think this article illustrates a point that’s becoming more and more mainstream these days: Google scares some people.

Like I’ve said before, I’m not one of those people. Yet, anyway. But these types of “Google is scary” articles used to appear tucked away on technology websites and personal blogs. Now it’s almost a weekly occurrence to hear someone in the mainstream media wax on paranoid about Google.

So far, Google has pretty much ignored the mounting press. But it really needs to respond in a much more obvious and public nature. Because some of us may know that Google isn’t the big bad… but the people reading their local newspapers don’t. They know what Reuters (and other media outlets) tell them.From Reuters “Google’s breakneck changes stoke privacy fears“:

Most people missed the announcement about how Google Inc. wants to burrow inside your brain and capture your most intimate thoughts. That’s because it never happened.

But Google, the world leader in Web search services, is the focus of mounting paranoia over the scope of its powers as it expands into new advertising formats from online video to radio and TV, while creating dozens of new Internet services.

There’s not really anything in this article that those of us who follow the search industry don’t already know. But I think this article illustrates a point that’s becoming more and more mainstream these days: Google scares some people.

Like I’ve said before, I’m not one of those people. Yet, anyway. But these types of “Google is scary” articles used to appear tucked away on technology websites and personal blogs. Now it’s almost a weekly occurrence to hear someone in the mainstream media wax on paranoid about Google.

So far, Google has pretty much ignored the mounting press. But it really needs to respond in a much more obvious and public nature. Because some of us may know that Google isn’t the big bad… but the people reading their local newspapers don’t. They know what Reuters (and other media outlets) tell them.