Internet Marketing Monitor
June 21, 2007
Filed Under (Yahoo) by Matt / Derick on 06-21-2007

From Yahoo! Media Relations: “Yahoo! Announces Agreement to Acquire Rivals.com, a Leading College Online Sports Site“:

Yahoo! Inc., a leading global Internet company, today announced that it has entered into a definitive agreement to acquire Rivals.com, the leading online destination for college and high school sports and recruiting information. The acquisition will significantly expand the community offerings and open publishing capabilities of Yahoo! Sports, which has the most engaged sports audience on Internet. Financial terms were not disclosed.

According to paidContent, the undisclosed financial terms are most likely somewhere in the $100 million range. Rivals.com will remain an independent brand but will be integrated into Yahoo! Sports and senior management has agreed to stay on board.

Yahoo! is starting to get better at buying other businesses. I think Rivals.com fits into the Yahoo! portfolio very well and will certainly bolster their online position. Good job, Yahoo!

- Matt

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Comments:
1 Comment posted on "Yahoo! Makes a Good Move with Rivals.com Acquisition"
Butler on June 21st, 2007 at 8:51 am #

Matt, I have to agree. great move by Yahoo. Price is not crazy, site has actual revenue plus the content is VERY focused so ads sales should follow. They’ll likely save a ton on tech backend costs so bottom line revenue should only be going up.


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