From Search Engine Watch - “blinkx Launches Contextual Online Video Search Ad Platform“:

The video search engine blinkx today announced its new advertising platform, AdHoc, billed as “the first contextually relevant video advertising platform.” […] According to blinkx’s press release, AdHoc is search technology that improves on how content can now be matched to relevant advertising. Blinkx explains that this is achieved by using their proprietary speech-to-text transcription and visual analysis technology, allowing better dynamic placement of the most pertinent advertising alongside published video.

Translation: AdHoc scans video and displays contextual advertisements off of it much the same way that Google’s AdSense does for text. According to Search Engine Watch, the system can display pre, post, and mid-roll advertisements, banners, in-video banners, and something called a “post-roll catalog” in a dynamic fashion.

Taking a swipe at YouTube, blinkx founder and CEO Suranga Chandratillake told SEW that, “unlike YouTube”, anyone and everyone can opt-in to the AdHoc system. And since it was built “from the ground up” for online media, AdHoc delivers a superior experience for advertisers, content publishers, and viewers.

It will certainly be interesting to see what happens with this system. blinkx is the search behind a number of vertical video searches for other search engines (like Ask.com). As the race to “videoize” the web continues from all sides - search engines, user-generated video sites, and big media - the winner may come down to the service that can offer the best integrated advertising experience.

Users go to where the video is. Video producers go to where the money is. Combine the two and you’ve got a win-win situation on your hands.

Do you think this is blinkx’s ticket to video domination?

Official press release | More discussion at Techmeme