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June 26, 2007
From M:Metrics News - “M:Metrics Reports April Rankings of Mobile Web Companies in The United States and United Kingdom“:
To anyone who follows the terrestrial Internet, the top U.S. rankings here won’t surprise:
The next results are a mix of mobile provider pages, news and media, and eBay. In the United Kingdom, the results are a little different:
The two big things that I notice right away about the U.K. rankings are 1) Microsoft is more popular than Yahoo! and 2) the top destinations are more scattered and not concentrated on the Big Three search engines. I don’t know what all of the sites on the U.K. list are. But it looks like more content-oriented sites are being viewed in the U.K. as opposed to search and (presumably) localized information gathering here in The States. The report also shows that Yahoo! and Microsoft are facing a similar battle in the mobile world as the one they face here on the traditional Internet. In both countries, Google’s usage more than doubles that of Yahoo!/Microsoft. And to be totally honest… this is sad for both companies. Yahoo! has invested millions of dollars and has been very aggressive in their mobile strategy. Still… Google dominates. I think a big part of it goes back to what I’ve said in the past: Yahoo! doesn’t do much to publicize its mobile offerings outside the pre-installed distribution deals it has with carriers. It’s sad for Microsoft because they produce an operating system that’s wildly popular on smartphones! But again, this is the same issue Microsoft faces on the PC - a dominant OS but lackluster online performance. I think, though, in Microsoft’s case it isn’t as much a matter of publicity as it is a matter of sub-par online service. What do you think about the major mobile players’ offerings? Is the mobile web ready for primetime? What do you spend your time on the mobile web doing? Via Techmeme
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