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August 01, 2007
In addition to today’s Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for August 1, 2007:
According to Dan Crow, product manager for the crawl infrastructure group at Google, there isn’t enough bandwidth or electricity to allow the search company to spider and index the entire web. Therefore, he says, they have to be selective about what gets added. One of the best ways to make indexing your sites easier - and in theory permit more of them to be indexed - is to streamline and optimize the code used to create them. Crow says that a well-coded site is smaller, responds more quickly, and is less-confusing to Googlebot than a poorly coded site. But we knew this already, right? Matt has mentioned the importance of a well-coded site on a number of occasions. Have you been listening?
We all know that social networking is all the rage these days. But I’ve often wondered if we here in The West were the only ones swept up in it. I’ve not seen many international members on either MySpace or Facebook. But according to comScore, millions of international users have been jumping on the social networking bandwagon over the past year. And, interestingly, certain networks seem to lean toward certain regions: MySpace & Facebook in North America, Bebo in Europe, Orkut in Latin America and Asia, and Friendster in Asia. Why does that matter? Because if users in any of those regions are part of your target audience, you should be using those social networks for brand awareness and marketing! Until tomorrow… have a great night all…
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