In addition to today’s Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for August 7, 2007:

Online ads to overtake US newspapers [Financial Times]

Veronis Suhler Stevenson (VSS) has released a research report that suggests online ad spend will surpass that currently being invested into newspaper advertising by 2011. The report predicts that online advertising with grow approximately 21% each year to reach $62 billion by 2011. Newspaper advertising, by comparison, will only reach $60 billion by 2011. Television advertising will still rule, according to the report, and when combined from various sources, will come in at around $86 billion. More than anything else, this report tells me that various forms of advertising will continue to be important channels for reaching your customers. Yes… more and more folks will continue to move some of their ad dollars online. But print and television advertising aren’t dying - and neither should your investments into these mediums.

Google Hack: Finding Supplemental Results [Bruce Clay]

Since Google has decided to drop the supplemental label from pages included in the supplemental index, the company has been systematically removing commands that would, at one time, let webmasters see which of their pages were supplemental. Mike Terry, and SEO Analyst at Bruce Clay, has illustrated another way to find these results:

-site:yourwebsite.com/* +site:yourwebsite.com/

Both commands, when executed together, tell Google to display all indexed pages minus those in the primary index. Hopefully this will continue to work (and since it uses basic Google command functionality I’d hope Google would leave it in place). Best case scenario: command hacks like this are temporary fixes and Google plans to ultimately show webmasters supplemental results in a different way. But I’m not holding my breath.

More Street View Cities [Google LatLong]

The armada of camera-equipped Googlemobiles spotted recently must be working overtime. Google announced the addition of San Diego, Los Angeles, Houston, and Orlando to the list of cities that have been Street View enabled. It was pretty cool being able to look at my favorite restaurant in Houston (which I haven’t been to in years now… *sniffle*) using the new feature. But I’m still iffy on just how much value this adds for users, especially when you factor in all of the hullabaloo that was photographed in the original pass through San Fransisco. But a year ago I was iffy on satellite imagery… and now I use it all of the time. So I assume as more cities go street-level the uses will become more apparent.

Search, Buy, Receive Valuable Points, Provide Feedback to Rank Advertisements [SEO by the Sea]

Microsoft filed a series of patents aimed at new approaches to online advertising that, although somewhat similar, would provide incentives to advertisers and customers for clicking on ads. These approaches use a point system… and those points can be used to do anything from confirm a transaction to provide incentives for customers to click ads and make purchases. In addition, one of the patents explores a system that would interlink online advertising to customer satisfaction surveys of some kind. Those survey results would then be used to set pricing and rank for online ads.