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August 15, 2007
In addition to today’s Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for August 15, 2007:
After receiving what the originator of this thread calls “some backlash”, Google appears to have changed the wording of their description of link exchanges and reciprocal links. Don’t get excited just yet, though. The clarification is one word: excessive. So “excessive” link exchanges and reciprocal links are bad. And since excessive is such a specific word, we all know what that means. Haha. More discussion is going on at WebmasterWorld.
How did this organization lift ROI 30%? By adding an email component to their existing postal mail campaign. Even though they spent more money getting their word about their fund-raising event out, their return was still 30% higher because of the great success of the email campaign. Three times as many people who received the email signed up as opposed to those who only received the postal mail. Clickthrough rates averaged 18% and open rates averaged 6.5%. I’d say that certainly proves the “email marketing is dead” myth is just that - a myth!
Ever wish you could have the latest Internet usage trends right at your fingertips? To be honest, this was possible before today - if you wanted to monitor several sources and look for updates yourself. But this new widget takes some of the work out of the picture… and makes it easy to see Hitwise streaming data feeds right on your desktop. The widget runs on Yahoo!’s Widget Engine and links to Hitwise To Go data on popular websites, search trends, and brands. [Via Web Analytics World] For kicks, check out Google Blogoscoped’s “Software Progress” post. It’s a comparison of some “technology” from days gone by compared to current offerings from Google. I especially love the ad for an 80 MB hard drive for “under $12K”. Yowsa.
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