Need more proof of the importance of testing? Look at what American Greetings was able to do with their website:

• 20% increase in site traffic
• 5-6% decrease in time it takes customers to find what they’re looking for
• 10% increase in user subscriptions
• 30% decrease in site abandonment

How did they do it? According to Internet Retailer, American Greetings listened to customer feedback, revamped their navigation and shopping tools, and presto - positive change!

Now who wouldn’t invest in a little testing to get results like that?

- Matt