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August 30, 2007
Yahoo! has announced yet another reorganization of its business in the continuing saga that is slowly becoming a complete revamp of the company’s management. As reported by The New York Times, paidContent, and others, Sue Decker - who became president of the company after ex-CEO Terry Semel’s departure - is said to be largely responsible for the changes:
Yahoo! hopes the move will make it easier for the company to manage all of its partnerships and advertising deals under the common GPS division. Sales, advertising, and other activities that include working with partners will fall under the new division to be headed by Hilary Schneider - who the New York Times calls a “fast-rising protégé” of Sue Decker. Reorganizations, departing management, and corporate shake-ups have become common practice at Yahoo. Since an internal memo that came to be known as “The Peanut Butter Manifesto” was leaked to the public, the company has gone through numerous changes to overhaul its business. The memo, penned by senior vice president Brad Garlinghouse, said that Yahoo! was “spread too thin” (think peanut butter) and needed a complete top-to-bottom revamp if it wanted to stay competitive. In the memo, Decker says that she and Jerry Yang, co-founder and CEO of the company, have been “taking a close look” at the company. Back in July Yang said he would be spending the next “100 days or so” looking over the company to build a new strategic plan that would guide Yahoo! into the future. While there’s no doubt that Yang was a player in this decision, no specific information was given to suggest that yesterday’ reorganization was part of that plan. I guess we’re still waiting to see what comes of that.
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