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August 31, 2007
Search marketing interfaces across the globe can rest easier with their newly designed interfaces. Ok… maybe that’s a bit dramatic. But both Yahoo! and Google have announced changes to their competing search marketing platforms. Yahoo! is now sending out notifications when ad quality scores drop. Every 30 days your existing quality scores will be compared the previous 30 day period’s. If they’ve dropped… you’ll get an email. You can also check the Account Summary tab in Panama’s admin to see these scores whenever you want. If you need some help coming up with the perfect ad copy, Yahoo! has also made the copy of competing advertising available for you to look at. I think that feature has been around for a little while… but they say it’s easier to use now. Finally, Panama now gives you the option to save up to 45 customized reports per user. If you think you’ll be running the same reports over and over again, this handy feature will let you save the reports you want to run again… and look at them anytime in the future without having to reconfigure anything. The changes at Google are more about putting on a pretty face. Google has updated the AdWords Report Center interface to look more like Google Analytics. In fact… it looks just like Analytics. In addition, the main reports page has been simplified to make finding information much easier.
Comments:
2 Comments posted on "Yahoo! & Google Announce Updates to Search Marketing Platforms"
» Pandia Weekend Wrap-up (Week 35/2007) on September 2nd, 2007 at 4:27 am #
[…] Yahoo! & Google Announce Updates to Search Marketing PlatformsYahoo! is now sending out notifications when ad quality scores drop. Google has updated the AdWords Report Center interface to look more like Google Analytics. (Internet Marketing Monitor Aug 31 2007) […]
jacky on December 29th, 2007 at 1:14 am #
a good read Post a comment
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