We've all been here:  so completely and utterly bored that we grab anything to fiddle with and make the time pass.  I don't know about you, but a lot of times that "thing" I grab to play with is my cell phone.  Unfortunately, you can only play with a cell phone so much before you know everything that's on it well enough to reproduce a copy of your ringtone list from memory.

That is, of course, unless you're a Verizon V Cast subscriber.  You, my friends, will soon have YouTube access on your cell phone.

Come again?  Oh no… you heard me right.  In a press release issued yesterday, Verizon Wireless announced a deal to add select YouTube content to the V Cast service of mobile media.  YouTube will supply V Cast subscribes a "sampling" of the most popular videos from its online video storehouse.  Mobile users will also be able to record their own video and add it directly to YouTube's site from their wireless device.  That's pretty convenient.

Technology site Ars Technica has been covering the story for some time and says that negotiations had been going on for a few weeks.  In addition, Ars Technica says the deal could add to an aready steady stream of resistance from Verizon toward SlingPlayer Mobile, which allows you to "beam" content from your home television to your mobile device.

This deal marks a merging of two types of digital media that we've been talking a lot about:  online video and mobile.  Just think about the possibilities.  With YouTube content streaming into wireless devices, video advertising suddenly becomes mobile advertising with no additional work required from either party.  More integrated marketing at work here.

If you're a V Cast subscriber, be on the lookout in early December for the service to appear.  Give it a try and let me know how it works.  I'm curious to see how well implemented this service will be.

I like Ars Technica's suggestion for a new Verizon tagline:  "Can you see me now?"