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November 29, 2006
Another PubCon has come and gone. From what I've read and seen it was quite a show. I have no doubt that everyone in attendance learned something they could take back to their respective companies. It's just a shame some of that knowledge couldn't be posted online for everyone to see. Oh wait… just kidding. Some of it is. The Google Webmaster Central Blog has posted a list of it's five most-asked questions from the latest PubCon. 1) Not surprisingly, the first question has to do with increasing rank in search results pages. Google had several tips regarding site visibility which include: quality content, quality linkage, sitemaps, and webmaster tools to see how Google interacts with your website. Google is telling you the same thing I've been telling you. See… I'm not crazy afterall. 2) The second question had to do with the cost associated with the Google Custom Search Engine. Nothing to report there. As in… it costs nothing. 3) Google says gadgets are better than feeds. Someone apparently wanted to know why. Google's answer is that gadgets are more interactive and more customizable. Users can control the information they receive from a gadget much easier and more fully than they can a feed. 4) Some of the AdSense users in the crowd were asking about the new ad placement feature. They were apparently really excited about using the new feature, but couldn't find it. Not to worry… it's not user error this time. Google said the new feature was being slowly rolled out to everyone over the next few weeks. So if you haven't seen it yet, keep an eye peeled. 5) You can put customized Google Maps on your website. The easiest way to do that, according to Google, is the Map Search Wizard. The wizard generates all the code required. All you have to do is paste it in. So there you have it. Five Google tid-bits straight from the horse's mouth. Information doesn't get much more direct than this. For those of you who attended PubCon, this is probably old news. But not all of us were lucky enough to be able to attend this year. I'm glad Google is passing on some of their PubCon information to the rest of us.
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