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December 05, 2006
If you still need proof of the power of online video, take a look at this YouTube update from the Google CPG Blog: CBS has been posting videos to YouTube and having great results. While some in the industry fear that sites like YouTube actually steal their business, CBS has found out that the opposite is true. According to the Google CPG Blog post, clips from CBS programming have been viewed more than 29 million times on YouTube. Yes… that's million. In addition, 3 of the top 25 videos on YouTube are from CBS. CBS says that YouTube exposure is actually increasing their viewership… not the other way around. The big players are starting to take notice. We're seeing it again and again. Have you taken notice yet?
Comments:
2 Comments posted on "CBS Says YouTube Is Driving Traffic To The Traditional Tube"
YouTube Helps CBS End November In First Place on December 12th, 2006 at 4:08 pm #
[…] Last week I posted a blip on the benefit YouTube had been offering CBS. As surprising as it was to many in the television industry, CBS said YouTube was actually helping the network. At the same time that many were saying YouTube would turn into a huge, expensive liability for Google, the search company was working with CBS to prove a point: online video helps offline video, not the other way around. […]
What Happened to the YouTube Empire We Were Promised? on February 21st, 2007 at 1:50 pm #
[…] And now the Wall Street Journal is saying that the much-hyped deal between CBS and YouTube has fallen apart. […] Post a comment
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