With the SuperBowl only a few months away, advertisers are gearing up to launch those all-important commercials that we all look forward to.  In fact, some people only watch the SuperBowl to get a look at the creative ways companies advertise their products.  SuperBowl advertising is extremely expensive, so a lot of companies use that time to launch new campaigns or highlight important products.

The Google CPG wants to remind all SuperBowl advertisers of the importance of an online facet to any SuperBowl commercial.  Last year, the majority of the most successful SuperBowl ads were CPG advertisers who added an online presence to their commercials.

With people using the internet by the millions to watch video online, commercials and the internet just seem to fit together.  As the CPG blog points out, people often use the internet during and immediately following the game to re-watch the ads, visit websites advertised in the commercials, or search for information on the products featured.

There's still time to get those resources in place before kickoff time.  Don't let your customers find empty pages (or competitor's pages) when they try to follow up on your SuperBowl ads.  How many other times of the year are people THAT interested in advertisements.  We normally have to find a way to get people interested in our ads.  But during SuperBowl time, they're all but begging for them.

Take advantage of that increased focus on advertising and make sure your web presence is ready to keep the ball rolling… or… uhh… spiraling.