The Coca-Cola Company and YouTube are partnering to offer video greetings this holiday season.  In what the soft drink giant says is a first, users of both YouTube and Coca-Cola's webites will be able to personalize and send pre-recorded or uploaded video greetings.  Users can upload their own greetings or use some recorded by YouTube 'celebrities' for the promotion.

The promotion is part of a general shift in Coca-Cola's online offerings which feature more user-created content.  While the company is still learning, it told ClickZ that user-created content is something the company plans to expand on.

Do I need to explain why this is newsworthy?  Do you really need me to lay it out there again?  Just look into it:  Online video.