Internet Marketing Monitor
December 15, 2006
Filed Under (Marketing Tools) by Matt / Derick on 12-15-2006

With an audience of over 1.5 million readers, Computerworld would be an excellent place to have an article showcasing your work published in, right?  It's good to share our successes with other people in the industry and you could do a lot worse than Computerworld when finding a place to have that story published.  If you're interested in having a story about your company appear in Computerworld, a MareketingSherpa interview with Mitch Betts, executive editor, might be worth your time.

The interview covers everything from the type of stories that are likely to make it into Computerworld to the little things that irritate Betts (it's never a good idea to irritate the executive editor).  In addition, Betts told MarketingSherpa how to submit pitches, where to find the best people to talk to, and a little about how the process works.

Press coverage of success stories involving your company are always a good thing.  The more coverage you get, the better.  In fact, press coverage can often times further add to the success of whatever it is you're doing.  Blogs and industry websites are great places to get your story published on, but coverage in a publication like Computerworld would be similar to the difference in getting published in the local paper and The New York Times.

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