The AdWords team has spent a lot of time making the AdWords Help Center  as informative and useful as possible.  They've noticed that a lot of new AdWords users visit the Help Center when they first sign up for an AdWords account, but then rarely, if ever, return.  So the AdWords team decided to spend a little time yesterday reminding  everyone that the Help Center is a constantly updated resource and visits to it should be continual. 

The post highlights a new section called Ad Quality and Performance that includes a quality overview, factors affecting quality and performance, troubleshooting, and a section devoted to improving ad performance.  Combined, the four sections of Ad Quality and Performance include 71 topics of interest to anyone wishing to improve the performance of their AdWords campaign.

That includes everyone, right?