Following last week's part one post on trademark issues and AdWords, the Inside AdWords blog has posted the second installment in the series.  While the first part focused on what to do if you feel someone else is using your trademarked terms in their AdWords campaign, part two looks at what to do if your AdWords campaign is terminated because of trademark violations.

Basically, Google says, if you feel your ad was wrongfully disapproved the issue lies between you and the owner of the trademark.  Say, for example, you're an authorized reseller of a product and should be able to use the trademarked terms in advertisements.  Google suggests contacting the trademark owner to arrange for them to send Google a written statement authorizing you to use the trademarked terms.

A bit of a hassle?  Maybe.  But it's really out of Google's hand once a trademark owner files a complaint.  That's why they stressed the importance of filing the initial complaint properly.  Any companies that are allowed to use trademarked terms can be specified on the complaint form and their ads will not be affected by Google's ruling.

Bottom line:  Google can't approve AdWords ads with trademarked terms in them unless they receive written permission from the trademark owner -OR- unless the company is specifically listed on the initial complaint form.