With the mobile marketing industry heating up, we've seen a recent explosion of content and advertising aimed at users of mobile devices.  The focus in commercials and a lot of media has been on entertainment content, like videos, music, and photo-sharing.  ClickZ news has a couple of articles highlighting the growing advances in the mobile market.

But Reuters is approaching mobile content with an entertainment-garnered cue:  news video.  Reuters has been running a mobile news site for a while but just recently added continually updating mobile video.  The company is also going to start offering 15 second pre-roll ads next month in addition to its existing mobile advertising options.

Third Screen Media recently added MSNBC and Universal McCann to its list of mobile advertising partners.  MSNBC will join TSM as a publisher while Universal McCann signed on as an agency to sell TSM's mobile advertising products.  Third Screen Media's goal is to bridge the gap between publishers and agencies together.

These developments are clear signs of the direction mobile advertising is moving.  It's a fledgling market and advances are coming fast and furious.  These companies are definitely ones to keep an eye on.