I've got another success story to share with you.  This time, online bookstore AbeBooks.com was able to increase it's conversion rate by 14% with a simple landing page redesign, Internet Retailer reports.  They employed multivariate testing to test several design elements that the original landing page had never been tested against.  In addition, AbeBooks discovered that the addition of a search box to their site influenced 93% of the customers toward making a purchase.

Testing and site search.  Hmm… now where have we heard that before?