Publicity is usually a good thing, right?  It never hurts to have your company mentioned or, better yet, spotlighted as an example for other companies to follow.  But finding the right outlets for that publicity isn't always an easy task.  Have no fear, MarketingSherpa is here and they've brought an interview with BtoB Magazine editor Ellis Booker on what his company looks for when deciding who makes the cut come print time.

BtoB Magazine has over 45,000 subscribers to its print publication in North America and reaches tens of thousands more via daily, weekly, and monthly email newsletters.  As the name implies, BtoB Magazine is targeted at businesses and about 85% of its readers are marketing and sales strategy developers at major corporations.  In addition to newsletters and the print magazine, BtoB also holds regular breakfast events that typically draw an excess of 100 visitors a session.

That sounds like a decent place to have your company or your name mentioned, right?

If you'd like to pitch something toward Ellis Booker and BtoB Magazine, here are a few guidelines from the MarketingSherpa interview:

• Read the magazine before pitching a story Booker's way.  He says that PR departments typically send multiple story ideas his way and it's painfully obvious that they've never read the magazine before.
• Booker is also quite fond of well-written letters to the editor.  In fact, he says, if space permitted he'd feature more letters than anything else.
• The best time to reach Booker is around lunch… but not on Thursdays.
• BtoB Magazine has two 430-word guest column spots a week.  While it's possible to get something pre-written dropped into one of those slots, Booker says he usually solicits writers directly for contributions.
• If you'd like to get a case study published by BtoB be honest, reveal some real numbers, and limit your jargon and marketing fluff.  He wants to see clear problems, clear solutions, and clear results.

More details, as well as contact information for Ellis Booker and BtoB Magazine are available at the MarketingSherpa interview.