Internet Marketing Monitor
January 05, 2007
Filed Under (Misc) by Matt / Derick on 01-05-2007

Last week I covered the announcement from PayPerPost that it would be acquiring select parts of Performancing's blog analytics technology.  The deal was going to merge PayPerPost's sponsored blogging service with tracking technology from Performancing.

PayPerPost and Performancing have both announced that deal has been terminated.

In a post at PayPerPost's blog, the company said the decision was based on feedback from users of both services and that the Performancing technology just wasn't what the company was looking for after all.  PayPerPost is continuing the search for an analytics solution to integrate with its business and has invited any company with a similar service to contact the company.  In a similar post at Performancing's blog, Performancing co-founder Nick Wilson said the deal was "just not right" for either company.

Performancing has decided, instead, to release their Metrics blog statistics program as an open source package.  They have officially ended the service and expressed their hope that the open source community will put the code to use.  The company will continue to host the package and will offer support "where [they] can".  Users of Metrics are being encouraged to try Feedburner's new statistics service that recently went live.  Wilson also says that Performancing will continue to focus on its network of blog advertisers.

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