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January 10, 2007
On one side of the fence, Yahoo is taking a beating in the world of the wired internet. However, on the other side of the fence, Yahoo is making pushes and innovating in the wireless internet world. In addition to heavy investment in and testing of mobile advertising, Yahoo is rolling out a new mobile search service that has a lot of people in the industry talking.
Using the internet from a mobile device is often a cumbersome, slow, and awkward task. Navigation is rarely simple and the more links you have to follow, the harder it gets. Yahoo's solution is to bring more information into search results, thus reducing or eliminating the need to even navigate through links. If, for example, you search a city name, Y!Go returns news, traffic information, and weather reports for that city in addition to the normal linkage one would expect. At the same time Yahoo announced the service, Motorola announced it had entered into a partnership with Yahoo to provide the service on its line of mobile devices and phones. In a join demonstration at the Consumer Electronics Show, Motorola and Yahoo demonstrated the new service with a number of searches and highlighted the easier navigation provided by Y!Go. In a post to the Yahoo! Search blog, the search company announced its service would also be the exclusive search provider for Opera Mini and Opera Mobile, the web browser of choice for millions of mobile customers. So here's Yahoo jumping all over the mobile landscape. Where is the competition? Where is Google? Where is Microsoft? Ask.com? Hello?
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5 Comments posted on "Yahoo! Go Promises to Revamp the Way We Look at Mobile Search"
Update: oneSearch to Join Y!Go Mobile by Month’s End on January 16th, 2007 at 11:40 am #
[…] Yahoo appears to be on a rampage these days when it comes to the mobile landscape. Last week I wrote about Yahoo and mobile twice: once to tell you about the new Yahoo! Go (or Y!Go) mobile service and once to tell you about some additional details on the new service, how it was made, and where Yahoo was going with it. […]
Mobile Operators Join Forces to Best Google & Yahoo With Brand New Mobile Search on February 5th, 2007 at 3:16 pm #
[…] And what better incentive for Google and Yahoo to ramp up their mobile offerings than the knowledge that a new competitor might be entering the market. Yahoo recently rolled out a brand new mobile service called Yahoo! Go Mobile & Google recently annouced new partnerships with mobile phone maker Samsung. These two aren't going to go down without a fight. […]
Is an $800 Million Acquisition the Ticket to Microsoft Mobile Search Success? on March 13th, 2007 at 1:33 pm #
[…] Is an $800 Million Acquisition the Ticket to Microsoft Mobile Search Success? Posted by Derick on March 13th, 2007 With more fuel being thrown on the Microsoft-acquisition-of-TellMe fire, it looks like Microsoft is stepping up it's search battle with Google. But instead of going after Google's Internet search empire, Redmond may decide to thwart a similar takeover of mobile search. As of yet, there isn't a clearly defined leader in the mobile search market. TellMe's technology could be adapted to serve as a voice-driven search system for mobile users. One of the problems with the mobile web is the clunky, shrunken interfaces. A voice-driven interface could have a big impact on mobile web adoption. Going after mobile search is a smart move for Microsoft, too. While I agree that it's never a smart move to completely count Microsoft out of any race, a turn-around on the web would be a monumental undertaking. Especially since Windows Live continues to perform rather dismally. I'm starting to wonder if Microsoft can really hope to get anywhere with it's Internet search technology. The mobile Internet - and particularly search - is another story. With more consumers going mobile, and more mobile devices going online, the mobile web is poised to become one of the major sources of information retrieval. In some ways, it already is. But we've only begun to see the full potential of wireless, mobile computing. Whoever ends up dominating that search landscape could easily see Google-like success with advertising and adoption. So far, Yahoo! seems to be going after the mobile search market more aggressively than both Google and Microsoft. The same advantage that gives Microsoft the edge on PC computers (Windows) is slowly making itself available to Microsoft on the mobile device. As GigaOM points out, Windows Mobile is growing by leaps and bounds. A dominating mobile OS could give Microsoft the opportunity to push its search and mobile Internet technologies on more customers. It worked for Internet Explorer. The same thing could just as easily work for a mobile version of Windows Live. And with voice-enabling technology from a company like, say… TellMe… Microsoft would truly have a compelling product on its hands. Could Microsoft be setting itself up to take over mobile computing in much the same way it has desktop computing? To me, the strategy would make more sense than any attempts to usurp Google's lead in Internet search. But what do you think? […]
Yahoo Rolls Out oneSearch to the Masses. Now They Need to Advertise it to the Masses! on March 20th, 2007 at 10:33 am #
[…] When Yahoo first announced its new oneSearch earlier in the year, I was impressed with what I saw. But my LG Chocolate wasn't on the list of phones that was compatible with Y!Go (the broader mobile service that oneSearch was a part of). So I had to read about it… look at pictures… all of that. No actual playtime for Derick. […]
Updated Yahoo! Go For Mobile Devices (Screenshots included) & Broad Asian Deals on June 20th, 2007 at 10:50 am #
[…] first mentioned Yahoo! Go (or Y!Go) back in January. At the time, Yahoo! was just announcing Y!Go with promises that it would change the way we use the […] Post a comment
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