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January 11, 2007
Filed Under (Marketing Tools) by Matt / Derick on 01-11-2007
As I've said numerous times in the past, one of the best ways to learn and grow as an internet marketer is to study what others have done. That's why I love case studies and real-life examples. I think they help bridge the gap between reading something and actually learning it. You can use the successes and failures of other companies and individuals as a model for your own successes. To that affect, MarketingSherpa has published its 2007 Wisdom Report with real-life marketing lessons from over 100 businesses. This year's 60 page PDF report is provided free of charge and I highly recommend taking a few moments to download it. Comprised of quotes and stories from companies like BMW, Motorola, and a host of marketing firms, the report aims to pass along the lessons learned in 2006. What did one company find out when it went to revamp its email marketing campaign? What did another company discover when it started testing podcasts? In a nutshell, the report is basically over 100 mini-case studies all rolled into one. What are you waiting for? Go grab your copy now!
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