Yahoo already dominates the financial website market place.  Yahoo! Finance commands an almost 40% share of that market, partly because it's been in the business for nearly a decade and partly because it overflows with content.  Today Yahoo added to its financial offerings with a new Yahoo! Personal Finance site specifically tailored to individuals and personal investors.  The site, which sports a different interface than other Yahoo websites, contains everything from how-tos, calculators, news/content, to top Q&As pulled from Yahoo! Answers.

According to News.com, Yahoo has licensed content from 25 different providers, including CNNMoney, Consumer Reports, The Motley Fool, and The Wall Street Journal to populate the site with literally tons of articles, opinion, and advice.  So far, feedback seems to be good.  Steve Bryant, author of the Google Watch column for eWeek, thinks that Google's charts are better, but otherwise Yahoo! Personal Finance is a superior product and that Google still offers no real incentive to use its service over Yahoo's.  Kyle Monson, writing for AppScout, agrees that Yahoo! Personal Finance's content alone is worth using the service.

I spent some time there this morning and I have to say that I like the service.  Finally!  A good idea from Yahoo.  While possibly overrun with content, the site seems easy to use and easy to understand.  I think Yahoo did a good job tailoring the site to the amateur investor.  They offer several dozen calculators and just as many how-to guides for the financially challenged.  And sections under the personal finance tab cover everything from college/school prep to tax information.

Good job, Yahoo.  You've finally given me something good to talk about.