If you're a small or medium-sized business, you might think partnering with IBM would be overkill.  I mean, IBM is a huge company that services other huge companies, right?  Whether you think that or not, IBM was concerned that businesses not in the Fortune 1000 list might have that attitude toward Big Blue.  MarketingSherpa has an exclusive look at just how IBM tackled the problem.

Since they got the exclusive, I can't divulge many details.  But it basically involves phenomenal customer service, super-fast response times, and a live video chat.  I highly recommend giving the case study a read.

Even a massive company like IBM has to go back to the basics every now and then.  Technology aside, that's really what this campaign was all about.  When you make customers feel important and you offer service that they can't find anywhere else, it peaks their interest.  With thousands of companies all doing the same thing out there, sometimes it just boils down to basic customer service to set yourself apart.