According to a post at the Search Engine Watch blog, Yahoo announced the availability of new Content Match products designed to help better target traffic to advertiser's websites.  A press release, republished on the blog, gives few details of the service but does say that advertisers can choose to use programs that target their ads toward news events, global happenings, and human interest stories.

In addition, a new Category product allows advertisers to target their ads within certain categories of content.  The press release says the tool will help better target audience categories and vertical content categories.  The new product also offers seasonal services that let advertisers direct users to seasonal-specific landing pages.

There really isn't much information provided in this press release.  But from what I've seen, I don't think this is going to work well.  It sounds more complicated than it should be.  And it doesn't sound like it gives advertisers as much control as they'd like.  When is someone going to figure this out?

Advertisers want simple but flexible ways to target specific audiences.  They want better and more detailed control over who sees their advertisements.  With all of the information being collected about users by these search engines, you'd think someone would let advertisers take advantage of it.