The next time your site gets crawled by a major search engine, what will it find?  New updates?  Better keywords and meta tags?  More linkage?  As one web strategist found out, replacing navigation buttons and images with text links greatly improved his customer's Google ranking on a recent crawl.

Images may look flashy and can make things stand out.  But they also don't index as well in search engines as text links do.  You can do amazing things with CSS and, as was the case with the above-mentioned example, most people won't even notice the change.

But they'll notice the change in your search ranking.  I've seen a site move up in ranking by 20 - 30 spots just from making a similar change.  This is a great technique for bumping up your standing in the search engines by simplifying and streamlining.  Look at the Internet Marketing Monitor.  See any image links?  I practice what I preach here.

Plus, you get the added benefit of faster page-load times.  In our instant gratification society, that's always a plus.