Internet Marketing Monitor
February 08, 2007
Filed Under (Emerging Media, The Internet, Yahoo) by Derick on 02-08-2007

The web is absolutely abuzz this morning with the news of a brand new product from Yahoo that has the potential to radically change the way data is used on the Internet.  The product, called Pipes, is described by Yahoo like this:

Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant.

But that description doesn't really do the service justice.  The possibilities of what could be created with Pipes are virtually endless.  You can pull data from just about website, source, or feed… combine it with data from other sources… filter, sort, and manipulate it in a host of ways… and output something unique.  You can publish and share your own pipes as well as copy, edit, and modify the pipes of other people.  It even allows for user input so that users of your "pipe" can enter their location, keywords, etc.

I've been trying to play around with the service all morning.  First it was completely down.  Now it's up and running… but almost every operation that I try to do returns an error.  I can't even save the sample pipe that I was creating (which was an awesome feed of chicken recipes from Google Base and chicken pictures from Flickr… I know you're disappointed).  And now the service is down again.

No doubt they're getting a lot of visitors to the site trying to play around with it.  Why does it not surprise me that Yahoo would release something that they almost had to know would create this much buzz… and not have enough hardware behind it to keep it running. Yahoo… it does you no good to release something with the potential that this service has if it's nothing but trouble from day one.  Yeah… I realize it's a "beta" product.  But from my experience so far, it's more at alpha level than beta.

That being said, several other people were able to play around the service last night before it went down.  And they've all had nothing but good things to say about:

TechCrunch:   Pipes can take any feed as input, and combined with the already available list of functions proves to be very powerful - my mind is still buzzing thinking about all that can be done with Pipes. I think some of the terminology needs to be cleared up, there needs to be a better introduction on the main page - but besides that this product is fantastic. It was inevitable that such a product would be released, and it is very good for Yahoo! that they managed to be the first of the big web companies to release such a product. The fact that they include Google Base as a default source in Pipes shows that the web is much more about interoperability than the desktop ever was or ever will be.

Niall Kennedy:  Yahoo! Pipes opens up some interesting possibility for feed aggregators, letting users filter out unwanted content affecting their experience. Pipes opens up a few feeds that were not practical for a human to read in the past, either due to a high volume or possibly a foreign language.

Tim O'Reilly:    Yahoo!'s new Pipes service is a milestone in the history of the internet. It's a service that generalizes the idea of the mashup, providing a drag and drop editor that allows you to connect internet data sources, process them, and redirect the output. Yahoo! describes it as "an interactive feed aggregator and manipulator" that allows you to "create feeds that are more powerful, useful and relevant." While it's still a bit rough around the edges, it has enormous promise in turning the web into a programmable environment for everyone.

And a couple others:  Jeremy Zawodny, Anil Dash

I think Niall Kennedy makes a great point in his write-up on ramifications of a service like Pipes.  It takes a lot of the control of content out of the publisher's hands.  It can filter out advertising (which is good for consumers, but bad for publishers that depend on that advertising to pay the bills).  It can filter out parts of the whole, rearrange data, and manipulate what you've published until it no longer resembles the original.

Be that as it may, the two biggest aspects of this news is that 1) Yahoo actually did it and 2) It really does have the potential to change the way data is used on the web.  I have no doubt that we'll start seeing some very interesting things being created with Pipes in the very near future.  And it's great for Yahoo that they were able to break out with this product first.  They can finally put a check mark in the "not following" box for something.

But first… they need to make sure the service will keep running.  This initial buzz is going to wear off and if people's first impressions with a product aren't good they're much less likely to come back later to see if you've got it fixed.

Related Posts & Pages Recent Posts



Comments:
3 Comments posted on "Yahoo Creates a New Way to Filter The Web With Pipes"

[…] Services are popping up almost weekly that gather and condense content.  Feeds allow people to read your content without ever having to visit your site.  And new services, like Yahoo's new Pipes service, promise to further give users control of the content they see.  You can pull content from these services that you're completely unaware of.  I, for example, have discovered numerous new blogs and websites through feeds from other sites.  I even downloaded an exported list of feeds once and found about two dozen sites that I wanted to keep reading.  But I've never technically been to most of those sites.  I just read their feed. […]


Headlines of Note for February 8, 2006 on February 8th, 2007 at 5:34 pm #

[…] As noted in my earlier article on the new service… it didn't last long before being brought to a grinding halt.  As of this writing all we see at the Pipes page is a message saying that capacity is being increased due to demand.  The demand is great news for Yahoo.  The clogged pipes… not so great.  […]


Headlines of Note for February 9, 2007 on February 9th, 2007 at 5:07 pm #

[…] The article is a good look at Brickhouse, a new division at Yahoo dedicated solely to exploring and experimenting with new things.  Not a bad idea.  But hardly original.  As the article points out, Google has had it's Google Labs for a long time.  Brickhouse is basically the same thing.  That being said, it could potentially be a big win for Yahoo innovation if - and only if - it is truly left alone to operate outside the Yahoo spectrum.  Without daddy Yahoo sticking their fingers in the pot, Brickhouse could turn out more cool stuff like Pipes (which was the division's first product). […]


Post a comment
Name: 
Email: 
URL: 
Comments: