Dare to Do Mighty E-mail Things (ClickZ)

• This is a good look at some ideas for making the most of an email marketing campaign.  I especially like his perspective on "creative" vs "interactive".  Email, he says, should be looked at as an avenue to share "interactive" marketing.  Not creative. 

  3 Ranking Survival Tips For Google's New Personalized Results (Search Engine Land)

•  Excellent tips!  Especially the last two.  Social networks and social search can't be ignored.

  Jobster Gets a Facebook Lift (GigaOM)

• Facebook and Jobster team up to offer job search on the social network, huh?  We're not surprised… are we?  Facebook is on a roll adding partnerships like these.  And it needs to keep them coming. 

  Avoiding the Most Common Web Analytics Pitfalls (ClickZ)

• It's easy to get lost in analytics.  It's just as easy to completely miss the point of what they offer.  This is a good look a several mistakes that have been made time and again when dealing with analytical data. 

  Rush of Interest Clogs Yahoo Pipes (C|Net News.com)

• As noted in my earlier article on the new service… it didn't last long before being brought to a grinding halt.  As of this writing all we see at the Pipes page is a message saying that capacity is being increased due to demand.  The demand is great news for Yahoo.  The clogged pipes… not so great. 

  Is MySpace Making Money? (eMarketer)

• The successful monetization of social networking is something that I'm closely following.  Consumers love social networking.  If ways can be found to monetize those services it really could signal a huge, permanent change in the Internet.

  What's Mobile Marketing? (ClickZ)

• I liked the approach this article took to mobile marketing.  Instead of one opinion or one theory, Laura Marriott shares the thinking of three different experts and explores how each one of them defines mobile marketing. 

  Search Engine Wars:  Ask.com Moving Up (ABC7News.com)

• Ask.com is the little search engine that could.  They have good technology behind their product.  And if they continue to focus on ways to improve search - and only search - I think they could really take over some ground. 

  Where Should Consumers Go? (ClickZ)

• Using the Super Bowl ads as a launch topic, this article looks at the importance of tying marketing into good landing pages.  The idea is to create a unified message and continue the offline advertising into the online experience.

  Murdoch the Latest Media Mogul to Take on YouTube (C|Net News.com)

•  Murdoch raises the $65 million question again:  how do you monetize YouTube without sending all of its users elsewhere?  He's not sure it can be monetized successfully.  I'm not either.  And the content providers whose material is showing up all over YouTube are tired of waiting.

  Referral Policies - Clarified (Inside AdSense)

• Google explains why their policies allow for the "explicit endorsement" of products in referral ads but don't allow the same attention for AdSense ads.