Internet Marketing Monitor
February 15, 2007
Filed Under (Bad Calls, The Internet, Yahoo) by Derick on 02-15-2007

You can tell it's a slow news day when the thing causing a stir in the online community is yet another childish reaction from Digg users.  But that seems to be the case this morning:

Yahoo announced the availability of a new service yesterday called Suggestion Boards.  The Suggestion Boards are basically pages that Yahoo users can use to make suggestions and comments to the teams behind various Yahoo products.  They use a "Digg-style" voting system to allow folks to let Yahoo know what's important to users.

Apparently the Digg community isn't too thrilled about Yahoo using "Digg-style" voting.  This article is currently sitting at the top of the "Top 10 in All Topics" column.  It's called "Yahoo Shamelessly Rips off Digg and Brags About It".

There are a couple of things that are just completely and totally wrong with that title.  First of all, there's nothing "shameless" about Yahoo's announcement.  They credit Digg with the voting style.  That's not shameless ripping off.  That's a credited nod at an influential product.  I also don't see anything in the Yahoo post that suggests they were bragging about "ripping digg off".

The author of the Digg submission has a website.  I stopped by to see what I could find out about the person behind the whole mess.  It was actually pretty funny.  Now that several popular blogs have called the whole thing out and made the Digg community look like crying infants, the author has posted something on their blog saying that the whole thing was an "exercise".  I don't buy it.  Not at all.  You don't like being the person behind such an immature and ridiculous attack on another company and now you want to save face.

Well here's one person that isn't fooled.

Now on to the Suggestion Boards product itself… 

First of all… I think it's a great idea.  We've talked about the importance of gathering feedback numerous times here at the Internet Marketing Monitor.  Yahoo is not only doing that with their Suggestion Boards, but they're also giving the users a voice in what should be the company's priority.  Great idea, Yahoo.

The second thing that just has to be said is that, as many in the blogosphere have pointed out, the Suggestion Boards service isn't even the same kind of product as Digg.  It's a feedback and quality control product that is more for Yahoo's internal staff than anyone else.  Sure… some design elements are similar.  But honestly… in the grand scheme of things… who cares?

I think the idea is a great one and, although it is aesthetically similar to Digg, quite unique.  Unfortunately that perspective is so often lost on the community at Digg.  They'd rather attack and deface another service like a band of gang members in the train yards than communicate in a professional and adult manner.  It's that silly fanaticism and  juvenile behavior of more than a few Digg die hards that keeps me (and many others) turned off and avoidant of the service.

It's a shame, too.  Because Digg really could be a great place to find information.  But why would I want to read my news surrounded by screaming gang members when it'd be much simpler and nicer for me to go elsewhere. 

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Comments:
4 Comments posted on "Yahoo Finds Itself on the Receiving End of Yet Another Example of the Childish Digg Community"
baron on February 15th, 2007 at 11:31 am #

I’m surprised I never heard of this blog before.

Well, you can interpret my thoughts how you will and I admit my submission was sensational (news about the original interface came and went months ago) but here’s what happened:

1. I saw Yodel Anectdotal
2. Thought to myself, “damn, that’s a lame copy of Digg, they even tweaked the color scheme”
3. Submitted my gut reaction to Digg

I didn’t think it would turn into such a big circus but that’s exactly what happened.

Digg needs to find a way to keep the community more civil and Yahoo’s looking for more ideas on how to become better. It could end up being positive depending on how you look at it.

Yahoo is handling the situation with class though. I’d like to see how and if they respond officially.


Derick on February 15th, 2007 at 11:50 am #

The problem I see with the Digg service is that it’s all about getting that story on the front page. Everyone wants to be the person who submitted the next 3000+ dugg story.

And one of the easiest ways to do that is to formulate some sort of sensational story (like the one in question here) that, in effect, serves to irritate or anger Digg’s user base. Angry folks generally act out and become more vocal than their calmer counterparts.

It’s not something that I think Digg can control. Once people read something at the site, the powers that be at Digg have no control over what they go off and do to deface other people’s services. They can, however, publicly respond to situations like this, institute guidelines for acceptable behavior within the site, and control what people do while they’re at Digg.

Situations like this cast a negative light on the entire Digg service and the entire community. Like I said in the post… it’s really unfortunate.


[…] Buying Diggs & Other Corruptions: Why Are We Still Using This Service? Posted by Derick on March 1st, 2007   I've never kept my opinions on Digg a big secret.  Although I've always felt it had great potential, I simply don't trust the mob mentality that runs the service.  And if I made a top list of corrupted and questionable services, Digg would be up there with Dmoz.   Wired is running a story called "I Bought Votes on Digg" that further reinforces my lack of faith in its ability to be of any real value to Internet users.   In the story, Annalee Newitz details the creation of a hideous, ridiculous, and bogus blog and the fairly easy process of getting a post on it featured on Digg.  Using a service called User/Submitter, Newitz paid money to have people digg her post.  Within a day, her submission had become popular through a combination of paid and unpaid diggs.  It eventually got buried.  But not until it had become popular.  When it became popular, people outside the realm of the usual Digg mob saw it… and realized it was complete garbage.   The story shows several glaring problems with Digg:  […]


Why The Digg Revolt Really Doesn’t Surprise Me on May 2nd, 2007 at 8:36 am #

[…] users act like a mob of screaming children everywhere else on the Internet… why wouldn’t they turn on the hand that feeds them and […]


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