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March 02, 2007
Filed Under (The Internet) by Derick on 03-02-2007
It seems like every week is someone's week to get kicked around. Last week it was MyBlogLog. This week it appears to be Digg. For days stories have been circulating about "bury brigades". And now Wired is running a story (which I covered yesterday) about the ease of buying your way onto the Digg front page.
Reaction to both discussions has been mixed. Blog posts and news articles popped up all over the Internet in response to the bury brigade claims. So many, in fact, that Digg founder Kevin Rose posted a public response on the Digg Blog. While it's mostly just empty rhetoric, the response at least shows that Digg is listening. Not responding. But listening.
This morning, Danny Sullivan at Search Engine Land also weighed in on the claims. And as he pointed out, Digg isn't going to be able to continue ignoring the burying situation much longer without having to deal with some backlash from publishers:
Interestingly, the article referenced above was submitted to Digg. And promptly buried. In the comments, one of the users who buried the story left a comment that actually supports the idea of bury brigade. Luckily some other diggers called this user out:
It's quite comical. But it's also very sad. I've never (ever) seen a company ignore this much rampant abuse of their product. Come on Digg… where's the response?
Now the Wired article is a different story. Some, like myself, focused on the message behind the Wired story. Others seem to be focused on the apparent conflict of interest associated with the story. TechCrunch's Michael Arrington thinks Digg should sue Wired over the article. Why? Because Wired's parent company is also the owner of Reddit - a Digg competitor. Arrington's, and others, take is that Wired is running the article to slam Digg in hopes of tarnishing the service's reputation.
Maybe so. But you know what? Who cares? Digg's reputation is already tarnished. The people who actually know something about the service know how bad the corruption is. The Wired article exposes a huge problem with the service that needs to be exposed. The management at Digg is never going to do anything about the problems with their service until there's enough backlash over them.
Annalee Newitz, the author of the Wired article, has responded to the criticisms. And as she points out, her original article did contain similar reports of abuse on Reddit. But Reddit's audience is minuscule next to Digg's. And so the Reddit bits were pulled because there's no real room for comparison:
Valleywag also responded directly to Arrington with a piece by piece dissection of his arguments:
So now, as usual, the ball rests squarely in the hands of the Digg management. Still. Will we ever see a real response? I think the folks behind the curtains at Digg are afraid of angering their long-time users by making drastic changes. I think that's the best thing that could happen. Shake things up. Make the people abusing the system mad. Hopefully they'll jump ship.
And in their absence, a new breed of responsible, mature users will take their place.
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