In a market where a 2% share of business equates to millions of customers, no one knows the definition of "displaced" better than Yahoo!.  The one-time king of internet search now plays second fiddle to relative newcomer, Google.  And while estimates of Yahoo!'s market share range from 20 - 25%, the granddaddy of search companies isn't content to sit in the back seat.

That's why the recent resignation of two Yahoo! advertising executives [free reg required] couldn't come at a worse time for the company.  The two executives were responsible for different aspects of Yahoo!'s efforts to sell advertisements to outside websites and companies.  Part of the Google strategy that helps it retain its top spot are it's successful advertising programs.

For now, Google is giving a Yahoo! a world-class beating.  I have to wonder if this isn't part of the reason executives are resigning.  But I think the Panama update for Yahoo! will be huge and might breathe some fresh air into Yahoo! and it's market share.  They're obviously getting the jump on Google and taking the preliminary lead in mobile advertising.

I know I spend about 1/3 of the time on Yahoo! that I do on Google and it's primarily because Yahoo! takes too much time to update.  If the company can get their act together I predict they'll have faster growth than Google, at least for a few quarters.

Now might just be the best time to snatch up some Yahoo! stock…