Google has been talking about expanding its advertising options for a long time.  And they've taken several major steps toward moving beyond search advertising.  Between the purchase of dMarc and deals with newspapers, the search company has been taking baby steps into more diverse advertising worlds.  And while none of those endeavors have really paid off just yet, that hasn't stopped Google from pushing forward.

According to VentureBeat, Google may be moving into yet another advertising market:  satellite television.

So far, Google hasn't responded to VentureBeat's inquiry for confirmation.  And they might not until an official deal has been made.  But VentureBeat's unnamed sources are saying that Google may try to bring its version of targeted advertising to Dish Network subscribers.  This is in addition to a pilot run of cable advertising being done in Concord, California.

It's unclear about exactly how such television targeting would work.  But as VentureBeat points out, Dish Network is already an interactive environment that allows customers to use keywords for searches and create custom programming guides.  That, in addition to viewing habits, could be combined to create some pretty good customer profiles.

Google has yet to turn any of its non-search related advertising into much of a business.  The radio advertising garnered from the purchase of dMarc hasn't really amounted to much.  And the entire deal has been plagued by setbacks, less than expected performance, and the departure of dMarc's founders.  Likewise, Google's newspaper initiatives haven't had enough of an impact on Google's bottom line to get much attention.

Will television advertising be different?  It's a much bigger market and one that extends to a much larger population than even search advertising.  If Google could become a successful television advertiser it could have major ramifications for the entire advertising industry.  A lot of eyes are going to be on this one.

What do you think?  Does Google have a shot at this?  Or should they stick to what they do best and focus on Internet advertising?