You may have noticed that there wasn't much posting going on last Friday.  A couple of us from the Internet Marketing Monitor sat in on an SEO class at the local community college.  We wanted to get a feel for the kind of training was available in the area.

I learned two things from the class we took on Friday:

SEO has some basic principles behind it.  That's about all they cover in an introductory course on the subject.  And while I didn't learn anything new from taking the class, it was nice to be reminded about the basics.

Looking at things from a basic, introductory level helped me to go back to square one on a couple of projects I was starting to feel stuck with.  And by looking at them from a new, inexperienced perspective, I was able to get a different view of things and thought of something different that I think will work well.

But the other thing I learned was that the majority of the Internet using population knows little to nothing about how search engines work, how websites should be built, or even what a keyword is.  I guess my involvement in the industry made me take for granted that even the most basic SEO is outside the realm of common knowledge.

For those who might get this… an example from the class:  Don't sell "dog toys"… sell "poodle toys".  See the difference?