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March 14, 2007
In addition to today's Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for March 14, 2007:
Wired has obtained what it says are leaked documents from Fox Interactive that show not only how the rumored MySpace News will look and act, but also talk about how advertising on the platform will work. I was a little skeptical of these pictures at first. Other than the signature MySpace header, the site in the this picture doesn't fit in the with the rest of the look at MySpace. It's too clean. MySpace is a cluttered, junky mess. And the fairly clean look of these images made them suspect. But who am I to question them. As of yet I haven't heard any claims that they were fakes… so I'm left with only one option. Let's hope this new, sleek look makes its way across the entire MySpace network.
Mark Cuban raises some good points in his article. And the WebmasterWorld thread is a nice addition to what Matt said yesterday. Google's defense seems to be hinging on Safe Harbor-based excuse that it doesn't monitor or track user's activities on YouTube and therefore they wouldn't know that copyrighted material is on the site. Cuban challenges Eric Schmidt (in a way) to present his search history on YouTube. I think that's a great idea! I'll bet ya the kitchen sink that Schmidt (and others at Google) know full and well that YouTube is a mixed collection of user content and commercial content. Oh… and they're hosting and monetizing the stuff. Come on.
Yesterday it was a rumor. Today it became official. And the first paragraph of Microsoft's press release says it all: "Microsoft Corp. today announced it will acquire Tellme Networks, Inc., a leading provider of voice services for everyday life, including nationwide directory assistance, enterprise customer service and voice-enabled mobile search. Microsoft and Tellme share a vision around the potential of speech as a way to enable access to information, locate other people and enhance business processes, any time and from any device." Any MOBILE device… maybe?
comScore's "visits" metric is calculated by counting the number of visits a unique person makes to the same website with breaks of at 30 minutes. comScore hopes the new metric will offer website owners a way to measure the amount of engagement visitors have with their content. Several of the analytics and tracking companies are trying to come up with newer metrics that can help better measure traffic to websites using modern technologies. AJAX and other interactive technologies are making some metrics (like pageviews) obsolete because they fail to accurately measure "through" those technologies.
It's not just enough to get some stellar AdWords ads up and running. As this post points out, even the best ad can be rendered effectively useless in the landing page it points to isn't any good. Of these, the best one is #7: "Test, test, test." If I had a dollar for every time we talked about testing… haha. But seriously. It's an extremely important aspect of any campaign. Keep tweaking… keep improving… and KEEP TESTING.
The always-informative LeeAnn Prescott brings us intelligence from the social networking scene with these updated metrics from February 2007. MySpace continues to dominate that that scene with over 80% of the market. No big shocker there, right? But, as the title indicates, two smaller networks - Buzznet and iMeem - are experiencing explosive growth rates of 148% and 146%, respectively. Also of interest is the fact that Hitwise says almost 26% of the traffic to other social networking sites is coming from MySpace. Between its commanding market share and the ability to drive traffic to other sites, MySpace has really emerged as the Internet's hub of social networking.
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