How about stating what everyone thinks: this campaign is painfully bad and out of touch. What agency would seriously believe this would appeal to anyone?

The question ‘who’s behind this site’ is not interesting at all, only a moron wouldn’t realise the site is a viral of some sort. Then why bore us with this conspiracy nonsense, seriously, who cares about Ask not adding their logo. Ask should better focus on hiring a better agency and Pr manager to handle the account.

You may be able to look at the site and see right through it. But it wasn’t designed for you or any of the people who actually know how the search scene works.

It was designed to appeal to the masses. Those “morons” that you’re talking about are the people who drive the industry… not the people like you who see through it. And when you design something like this for public consumption it should be transparent.

Without that transparency it comes off as deceptive and under-handed. I don’t care who their agency or PR manager is. The message that gets distributed is my concern.

Nice switch there Derick, my point is that Ask’s approach is an insult to the internet-users that share these concerns. Therefore, Ask must think they’re morons, not me.

Ask can add twenty logo’s to their site, it will still fail miserably in getting the message across. Have you actually read the copy in the posts?
And trust me, corporations using the “join our revolution” hook is sooo outdated by now, even the mainstream consumers see right through this and have long moved on.

I think we’re talking about two different “messages” here. Haha.

You’re talking about the actual message being pitched at consumers (which I did read, btw). I’m talking about the message the entire campaign sends about the business practices of Ask.com.

I guess we’re just going to have to settle for not seeing eye to eye on this one. But that’s the beauty of the Internet, right? ;)