Even if you haven't noticed it anywhere yet, you should have heard about a feature Google has been testing called Click-to-Call.  In a nutshell, Click-to-Call allows web users to click an icon next to a business' phone number in an ad and have the call completed by Google.  Your phone rings and when you answer it, the business is being called too.

According to Justin Uberti, a Google employee in Washington, Google has been testing the Click-to-Call feature in the results of Google Maps searches.

This is certainly a development to keep track of and it seems like an excellent way to put Click-to-Call to work.  If your business does well over the phone this could be a huge boon for business.  It'd be foolish not to take advantage of the option to allow customers to call your business simply by clicking a button.

I'll keep an eye on this one and see where it goes.  And don't worry… I'll share when something new develops.