While some of us spend the afternoon digging through mounds of paperwork and file folders, Google has spent Monday rolling out several new AdWords/AdSense features:

Reach and Frequency Reporting

Inside AdWords announces the availability of new reports that show how many times people have seen your site-targeted advertisements.  Site-targeted advertisements let you pick the specific sites that your ads appear on.  These new reports let you see how well each of those sites is performing.

In addition to showing you how many times your ads are viewed, the new reports also tell you how many times your ads are viewed over a period of time:

The report's data is calculated by estimating the frequency of your ads from a sample group and then applying it to a full set of impressions to determine their estimated reach. Additionally, the report includes a new metric we call cost-per-head. The cost-per-head is the average cost for you to reach an individual user.

"Advertise on this Site" Links

With the new AdSense format, the link that says "advertise on this site" is gone.  But have no fear, says Inside AdSense!  You now have the option to include the link anywhere you want on your site:  in a header, sidebar, or anywhere else you want.  Plus, the new links are completely customizable and can look like a natural part of your site: