|
April 13, 2007
In addition to today's Internet Marketing Monitor coverage, we felt these stories were worth pulling out of the multitude of news items for April 13, 2007:
If you've ever wanted some one-on-one time with Google to talk about your AdWords account, you've probably thought the same thing a lot of us have thought: yeah right. Before you get too excited, that's not what they're talking about on the Inside AdWords blog. Well… not exactly. You can, however, submit a request to have your site, AdWords campaign, ad text, and keywords analyzed by an AdWords Optimization Specialist. Simply fill out a form and Google will contact you with 10 days with some customized, site-specific recommendations. This is probably the closest you'll get to one-on-one time with the AdWords team… so take advantage of it.
I've been pointing you to SERoundtable's coverage of SES NY all week. They've been providing awesome coverage of the event right from the start. Today they posted a complete list of all the sessions they've covered during the week. There are 51 sessions included in the list, so it'll keep you busy for a while. And if you can't find something of interest in that list… you should probably see a professional about your delusional state.
As I was writing about the Photobucket-MySpace debacle on Wednesday, I thought to myself: "wouldn't it be nice to see some reliable numbers on just how those two companies are inter-connected". When I think of reliable numbers I always think of Hitwise. And what do you know… it's like they read my mind. According to their numbers, Photobucket provides an awful lot of traffic to MySpace. But, as I pointed out earlier in the week, the same is true of Photobucket. More than half of the photo/video-sharing site's upstream traffic comes from MySpace. Who do you think is hurt more by this turn of events? The one with 20 tricks in their bag… or the one with 3?
In the wake of a string of recalls over the past 10 months (spinach… peanut butter… laptop batteries… and pet food), Google has posted some tips on how to make sure the searching public can find important information quickly when the news breaks. These tips are directly targeted at the companies (and "other interested parties"… like competitors) that are issuing these recalls because, as Google points out, searches start to skyrocket almost as soon as the news breaks. Make sure your company has a solid Internet plan in place to prevent backlash from consumers that might think you're trying to keep them in the dark. It's Friday. It's the 13th. Nothing scary has happened yet (unless you count the weather). Here's to a great weekend! We'll be back on Monday!
Post a comment
|
|