Some things are just so creepy that they’re kinda cool. EETimes.com is running a story about a new product that counts ad impressions in the same way that Google tracks clicks online… except that these impressions are offline… and the new product is counting eyeballs.

Xuuk Inc. has developed technology that uses infrared light to count eyeball glances from up to 32 feet away. How, exactly, does it do that?

Simple. It counts the number of times it registers red eye. That’s right… it counts red eye. People don’t even have to stop moving to get counted by the system, either. The same annoying dot that always makes you look evil in flash-heavy photographs could be put to use revolutionizing offline advertising in the same way that Google’s system revolutionized the online world.

Should we be expecting this revolution any time soon? Probably not. But the uses of such a technology could be pretty vast. Advertisers could be charged for the number of people who look at their ads and, much the same way that the system works online, the best-performing ads could get the majority of the airtime.

Combined with something like Google’s digital billboard advertising, this technology could really change things. A lot.

So where does the creepy aspect factor in? Imagine a walk through the mall with the knowledge that every billboard, kiosk, or intra-mall ad was watching you back. Tell me that’s not a little bit disturbing…