Internet Marketing Monitor
May 21, 2007
Filed Under (Search Engines) by Derick on 05-21-2007

Nielsen//Netratings announced their April 2007 U.S. search engine market share [PDF] ratings today. Some of the finer points of the report include:

  • Of the top five, only Ask.com showed negative year-over-year growth (-2.3%)
  • Google showed a 42% year-over-year growth in April

According to Nielsen, the search rankings go as follows:

  1. Google (55.2%)
  2. Yahoo (21.9%)
  3. MSN (9.0%)
  4. AOL (5.4%)
  5. Ask.com (1.8%)
  6. The remaining slots are split among My Web, Comcast, EarthLink, Dogpile.com, and My Way

It’s funny to see how so many different companies can have such different numbers for these rankings. Just a week ago or so I was reading another set of stats that showed Google’s market share upwards of 60%. It makes me wonder if we shouldn’t just add them all together and take an average or something.

Which ranking service or services do you use? What makes one service more trustworthy over another?

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1 Comment posted on "Nielsen Releases April 2007 Search Engine Rankings"

[…] a final opinion.  But the ultimate test will come when market share numbers start to react.  At last count, Nielsen showed Ask.com with a year-to-year loss of 2.3% of the […]


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