Internet Marketing Monitor
November 17, 2006
Filed Under (Google) by Matt / Derick on 11-17-2006

Yesterday we reported on the roll out of Google Click-to-Call for Google Map listings.  The feature allows users to make free phone calls through Google to businesses that list with the service.

In what could be a potential problem for Google, Garett Rogers points out how easy it would be to take advantage of the new feature to make free long distance calls and/or prank calls.

I agree with Rogers.  There may not be much Google can do to prevent this type of abuse… unless they have a monitoring system in place that tracks call usage.  If so, listings that appear to be abusing the system could be removed.

For now I think we'll just have to keep an eye on the feature.  Hopefully a few abusers won't make the service unusable for the rest of us.

 

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