For today’s Google algorithm post I wanted to quickly look at a very important - but sometimes forgotten - aspect of any website: IP address.

It’s important to know where your IP address has been and what it’s been used for (if anything). Have others used your IP for spamming? Or cloaking? Are others on your C-block doing illegal things?

Think about it. If you had a business in the “bad” part of town… how many customers would you have?

To learn more about IP addresses, and to test yours, check out Bruce Clay’s Search Engine Optimization Technical Tips and Tools.

- Matt