Internet Marketing Monitor
May 28, 2007
Filed Under (Bad Calls, Business Practices) by Matt / Derick on 05-28-2007

Have you heard? Dell is going retail with plans to sell computers in Wal-Mart stores next month.

I don’t think is a good solution for Dell. It will hurt their margins and it will hurt the brand. I wouldn’t have a problem if they launched a new brand to sell inside Wal-Mart. But they shouldn’t be using “Dell”.

When you’re facing tough issues - like Dell - an “outside the box” fix is often beneficial. But outside the box is the not the same thing as inside the blue box.

- Matt



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