The annual FirstLook conference is organized by Shop.org, the network for retailers online. FirstLook is a "future-focused show in that exhibitors and attendees look at what the previous year has taught them and apply those lessons to the coming year. Internet and multi-channel retailers are invited to attend and/or exhibit at the show.

Topics covered include e-commerce, site planning and innovation, and the future of online marketing.

• Show or Conference Host: Shop.org
• Frequency of Show or Conference: Once per year
• Show or Conference Location: Variers per show
• Show or Conference Website: FirstLook